Envision Hospice · Advertising Review
A plain-language look at your Google ads — what you're spending, the demand it's creating, and one issue we found and repaired.
Here's the short version, Juan. Your advertising is working well. You invest about $1,300 a month — roughly $15,600 over the past year — and it puts Envision in front of about 5,300 people a month in El Paso who are actively looking for hospice care.
The clearest sign of health: 680 people picked up the phone to call you over the past twelve months, about 57 every month, and that demand has been rising. June was the strongest month of the entire year. Your click rate climbed from 4.5% to over 6%, meaning the ads keep getting better at reaching the right families.
We also found and fixed a problem with your call routing while preparing this review — calls placed through the tracking service weren't completing. It's repaired and tested as of today. Details below, in plain language.
Your Google Ads numbers over the past twelve months, with what each one means underneath.
People who called you
680
Call attempts over 12 months — about 57 a month. This is the truest measure of demand for your care.
Invested this year
$15,600
Total ad spend, Aug 2025–Jul 2026. Steady at roughly $1,300 a month.
People who saw your ad
63,000
About 5,300 El Paso residents a month, searching for hospice help.
Click rate ▲ Improving
4.9% → 6%+
Share of viewers who click. Rising all year — the ads are reaching better-matched families.
Cost per click
$5.02
What you pay when someone clicks through. Stable and reasonable for healthcare.
Cost per phone call
~$23
What it costs to make one family's phone call happen. Efficient for hospice care.
People calling Envision from your ads, month by month
Every bar is someone who tapped to call after seeing your ad
Demand held steady all year and rose into the summer — June was your strongest month, with 80 families reaching out. The shaded window marks the call-routing issue described below; the interest was there throughout, and those calls now complete normally.
Calls from your ads don't ring your office directly. They pass through a call-tracking service first — that's the step that lets us tell you how many families called and what they searched for to find you.
While pulling the individual call records for this review, we found that this middle step had stopped completing calls properly between early May and this week. The advertising itself never faltered; the handoff to your phone did. It isn't something the standard reports show, which is why it took looking at raw call-by-call data to catch.
It is fixed. The tracking service is restored, your ads now carry a working number, and we placed a live test call end to end to confirm it rings through to your office. Calls are completing normally again.
Steady reach, improving efficiency, disciplined spend.
Ad views and clicks to your website
Views (bars) and clicks (line), by month
About 5,300 people a month see your ad and 260 click through. Your click rate rose from 4.5% to over 6% across the year, which means your budget is increasingly reaching people who genuinely want hospice information.
What you spent, month by month
Google Ads investment — steady around $1,300/month
Spend held steady all year. June ran slightly higher as click volume rose. July is a partial month, still in progress.
Two focused search campaigns. Everything else is paused — no wasted spend.
Families searching for hospice
Your main campaign — reaches people actively searching for hospice and end-of-life care in the El Paso area.
The large majority of your budget · 650+ clicks in the last 3 months
People looking for Envision by name
A small "branded" campaign that catches people already searching "Envision Hospice" so a competitor doesn't.
A small slice of budget · very high intent, low cost
Facebook had a spring hiccup — now recovering
How many people your Facebook ads reached each month
In March–April, Facebook paused your ads for a routine policy review. That's resolved, and reach climbed back to 122,600 people in June.
Reviews are the quiet lever: better ratings make every ad dollar work harder.
A steady review-ask to families you've served would lift both numbers.
Where we're focused from here.